Maurizio Testa, a unique figure.

Describing Maurizio Testa is no easy task because far from being a monolithic figure, he has a multifaceted character and inquisitive, attentive nature, always moving towards new goals. He has many interests, an extraordinary experience and the desire and capacity to pioneer many roads. Maurizio Testa is a sui generis combination of first hand trainer and entrepreneur, consultant and experimenter.

In order to begin to appreciate the volcano-like activity of Maurizio Testa, some clarification is called for:
His passion for his Boutique Hotel, which he handles like a jewel and which is the emblem of the quality of service appreciated by his guests; his interests in tourism marketing and communication, especially for small and medium enterprises, his ability to sense an immediate practical implication for any theory, his love of islands, the destination of dozens of trips around the world, and the island of Elba in particular, with its sweet yet striking nature and starting point for thousands of excursions for trekkers, hikers or canoeists; the never-ending strive for change and the desire for discovery.

Maurizio Testa, trainer.

A master's degree in tourism and a master's in business communication, both combined with specific knowledge of the industry, experienced first-hand as the entrepreneurial owner of a successful Boutique Hotel, are the basis of the extraordinary and, in some ways, unique training services provided by Maurizio Testa.

A thorough knowledge of the theory and direct experience in practice, enable Maurizio Testa to combine two approaches to teaching, in a way that really is the most functional, practical and appropriate to the achievement of important goals. Without the ideal abstractions of marketing theories or any excessively experimental DIY approach, Maurizio Testa proposes immediately usable strategies, ideas, solutions, activities and proven results to transform a hotel into a successful business and attractive place for workers and guests alike.

He shares his ideas without fear of being imitated by competitors, because each well implemented program, creates a unique event in itself.

Maurizio Testa. Innovator.

Small is beautiful, and that means many things. In a small or medium-sized hotel, it means being able to better express the full potential for a personalized welcome and attend to every detail, so that each innovative project can quickly find an application and so that the result is always unique and different from any other hotel. It is in this sense that the stay becomes experience and the Boutique Hotel can be a little laboratory of wonders, where creativity and intuition move hand in hand with experience and professionalism. Practice innovates theory, and theory lays the foundation for new developments, new ideas and new initiatives, in a rewardingly positive and self-perpetuating cycle.

This is how constant innovation, with strategies designed day by day, permits the more sensitive and attentive experimenter to accumulate a significant advantage over the competition.

Maurizio Testa and Dis-Intermediation.

Overcome distance, establish personal relationships and mutual exchange and communicate without intermediaries, who alter our image and our character. There is no other way to improve relationships with customers. This could never happen without the experience of a personality like Maurizio Testa, the first hotel entrepreneur to write books on regional tourism and hospitality marketing,- published by the prestigious publishing house, “Il Sole24Ore”- specially dedicated to his beloved SMEs. The first and only guide to combine the theoretical and scientifically correct with practice in the field, using a sensitivity to intercept the best and most substantial of developments.

This is why publications by Maurizio Testa form a complete manual to the elimination of intermediaries and help assess and lever existing resources in order to create something unique, that can only be appreciated first hand, without any form of filtering.