Maurizio Testa
IL SOLE 24 ORE

Development policies. Innovative ideas are required to communicate the product “Italy”.
Marketing without a director

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Tourism: SMEs gamble on internet marketing
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Maurizio Testa
IL CORRIERE DELLA SERA

Identikit of the perfect hotel.
The details can be found on the internet rather than in a guide book. On a website you can see everything and even choose your room. Beware of the opinions expressed on certain websites, where there is always the risk is that comments don't reflect a genuine experience and are merely written to praise or destroy the hotel. (Maurizio Testa)

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Maurizio Testa
SöRMLAND Tourism Guest (Sweden)

Sweden, 2 days of training dedicated to public relations, press office activities and media relations for hotels.

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Maurizio Testa
responsible marketing
No profit project for Burkina

"We have to help the children of the poorest country in the world win. We have to face up to the hunger, epidemics and famine. What is needed is a great team, where every role is significant, to bring medicines and equipment, to build hospitals, wells and schools and to collect contributions and donations. We must all give the maximum to help Burkina."
Marcello Lippi

Maurizio Testa
BIT MILANO presents
“Marketing for tourism businesses”

Presentation of the book "Marketing for tourism businesses. Communication strategies, web marketing and e-commerce for small and medium sized hotels." Here they are as they show the precious volume.

“Marketing for tourism businesses”
by Maurizio Testa
University textbook

“Marketing for tourism businesses" by Maurizio Testa adopted as a textbook for some graduate courses at the University of Bologna and the University of Milan.

Maurizio Testa
BTO (Buy Tourism Online) presents
“Marketing for tourism businesses”

Presentation of the contents and Training Session at the BTO (Buy Tourism Online) in the Stazione Leopolda, Florence - Web Room, to present the new contents of "Marketing for tourism businesses".

Maurizio Testa
RADIO 24 the radio broadcasting arm of the “ll Sole 24 Ore”

Radio 24 interview with Maurizio Testa on communication strategies and systems of dis-intermediation.