Maurizio Testa Marketing Turistico

Maurizio Testa

Maurizio Testa is a tourism marketing expert, destination manager and an hotelier with a distinctly entrepreneurial outlook.

His invaluable manuals and seminars draw inspiration from his professional experience and are characterised by his original operational approach and ability to chart a hotline through the multitude of promotional strategies developed around the network of small tourism companies that represent the backbone of the Italian service sector. 

Blending theory and hands-on experience, Maurizio Testa was the first in Italy to write and publish practical guidelines for SMEs in the hotel industry, the islands and small tourist destinations on disintermediation and marketing strategies.


Fondazione Campus Touring Club Italiano
Qualification: EXECUTIVE MASTER Management of Territorial Tourism Development
2021 - 2021
University of Pisa
Qualification: Master in Tourism & Hospitality Management - Level 1
2012 - 2013
Free University of Languages and Communication IULM
Qualification: Executive master in Corporate Public Relations
2006 - 2007
Universuty of Perugia
Qualification: Three-year Master in Tourism Economics and Technology
1991 - 1994