Maurizio Testa Marketing Turistico

Maurizio Testa

Maurizio Testa is a tourism marketing expert, destination manager and an hotelier with a distinctly entrepreneurial outlook.

His invaluable manuals and seminars draw inspiration from his professional experience and are characterised by his original operational approach and ability to chart a hotline through the multitude of promotional strategies developed around the network of small tourism companies that represent the backbone of the Italian service sector. 

Blending theory and hands-on experience, Maurizio Testa was the first in Italy to write and publish practical guidelines for SMEs in the hotel industry on disintermediation and marketing strategies.